New York Times reporter David Streitfeld has about Todd Rutherford, a marketing employee who started his own online book review service in 2010. Instead of authors or publishers paying marketing companies to try to persuade news media and blogs and other book spaces to feature reviews of their books, Rutherford "cut out the middleman" and started writing client-friendly reviews himself, at first for $99 a book. Twenty online reviews would run $499. For $999, Rutherford would write 50 of them.
There is quite a bit of chatter on the Internet this week about the state of online book reviews. Is the discussion of books happening out there falsely positive? Or, is the atmosphere overly nasty and negative? (Visit Goodreads or Amazon for a taste of both experiences.)
online book review template book review template introduce the book
The AJA publishes online-only book reviews, which are freely available below. These reviews are published in tandem with the respective printed issue and are listed in that issue’s table of contents.