Sure, some paid book reviews claim to be ‘objective’, but then that makes things even more immoral. Negative book reviews balanced with positive is a more effective sales tool than positive alone, as it creates the illusion of REAL judgement. Basically, you’re tricking your reader into buying your book. Nice way to treat your fan base, eh?
The that Amazon is to sue 1,000 fake reviewers. However, I am not sure what the difference is between a fake and a paid review. One thing is certain, though, paid Amazon book reviews are rife, and Amazon has ignored this issue for a very long time.
How to Become A Paid Book Reviewer
You can submit your book to unpaid book review sites like BookLife’s , but it may be declined for review. Publishers Weekly offers ($149), which gets your book in the magazine and on its websites, in the newsletter, and on social media channels, as well as a listing in its special announcements database, and to readers who subscribe to its magazines.
Speaking of the New York Times brings to mind which was published in 2012 about the topic of paid book reviews. The article told the story of The Publishing Guru, Todd Rutherford and the highly profitable business he began by writing and selling reviews to authors. Using social media, a healthy Twitter following, and a nicely designed, user-friendly website touting his "much-needed author service," he created what his target audience, new writers, wanted: good reviews. Needless to say, paid book reviews have numerous unbeatable advantages over the free ones the most important one being the turnaround time. I already do paid reviews for Websites, Magazines, and Universities along with a handful of individual clients ( both authors and publishers.)Though I do post unpaid book reviews on my blog, these reviews are not done by me – they’re done by my Review Contributors. Here’s a small table clarifying how paid and free reviews differ:There are two ways to get paid for book reviews: work for a company or charge authors. When you work for a company, you are hired as a contractor or employee to read books and then write reviews. Your schedule and rates are usually predetermined.